Methodology
One of the most commonly asked questions by a new client is, "so what happens now." In response, we've provided this overview of the most identifiable stages in the design process. This encompasses both the print process and digital media projects. This is an established quality methodology which we have used successfully for many years.
The Brief
The brief is a needs analysis; a written statement of project issues, requirements and objectives. It is the road map to which both the designer and the client refers to on the route to a successful business outcome. We would work with you to devise the brief, but essentially we need to know the following:
- What are your existing brand values and what differentiates you from your competition
- Who is your target audience
- What are your objectives for this project
- What would be considered a successful outcome
- What information do you want to communicate
- What would you suggest is the best means of communicating it and why ie. print, web etc
- What background information can be supplied
- Are there established corporate guidelines, environmental policies etc
- What is the timescale
- Who will approve the design solutions and will they be involved in the design process
- What are the preferred lines of communication
- What budget is available. Even a rough guide helps us to provide an appropriate solution.
Finally, the brief should not anticipate what the design solution should be. As information designers we should be free to create the most effective and creative solution to resolve your business issue.
Research
To ensure our response meets the project requirements we may need to research and gather information which will shape our thinking and our design solution.
Concept and Design Visualisation
Lighthouse will provide options on a visual solution. These may take different directions but will still relate to the brief. The visuals are presented in hardcopy form, preferably face to face. PDFs are also provided. We also have a secure client area on our website where project files may be viewed remotely. We shall also provide a schedule and estimate based on the brief.
Design Development
On agreement of the initial concepts, the design is developed. Graphics are completed, copy, photography and illustrations are commissioned as necessary and presented to the client as they are completed. This can be face to face or via PDF depending on the circumstances.
The completed content is reviewed and revised according to client feedback. Every effort is made to identify ways to enhance the design and processes throughout the project
Artwork/on-screen implementation
All artwork is carefully reviewed to check copy, image quality, colour separation, pagination and cutter guides. The copy should also be very thoroughly checked by the client before being sent to print or uploaded. It saves everyone a lot of time and expense if last minute alterations are completed before going to print or uploaded to a server.
Print
From our artwork the printer produces a final set of proofs. This is the last opportunity to make any alterations before ink hits paper. At this point we ask the client to sign-off the proofs. Doing so means you assume responsibility for the content being correct. Schedules and delivery locations are also confirmed. Lighthouse liaise with the printer throughout the print process to ensure quality is maintained and the delivery meets schedule.
Delivery
All material is backed up to disc on behalf of the client and an archive copy is stored securely off premises.
Invoicing
Lighthouse normally invoice in 3 stages. On agreement of the concept stage, on completion of design development and on delivery or implementation of the project. The invoice will be in accordance with the agreed budget. Any significant alterations to the project which are outwith the brief will be costed and agreed before proceeding.
