Aberdeen Business Is Now Ready For Offshore Europe 09...

Have you appointed your stand captain? Have you set measurable exhibition objectives? Do you know the true cost of Offshore Europe? Do you know that you have three seconds to make a visual impact with your stand space?

These and many other questions were posed to more than 35 companies who attended the recent Lunch and Lunch organised by the Aberdeen & Grampian Chamber of Commerce and hosted by Bray Leino events and Aberdeen based, Lighthouse.

The session proved to be of key interest given that over 1400 oil and gas related businesses are exhibiting at Offshore Europe in September.Of those, it is estimated that almost 10% of Aberdeen based exhibitors have yet to start planning their exhibition strategy.

Said Julie Goddard, business development manager of Lighthouse Design; "Exhibiting at a trade show is often the most expensive element within a marketing budget.We learnt that many businesses have yet to start their OE 2009 planning and know from experience that those businesses that do not create a co-ordinated exhibition strategy will lose out on valuable business opportunities and will incur last minute overspend.

Time is certainly of the essence and if businesses start their planning process now they will without question achieve a better rate of return on their investment"

During the Lunch and Learn seminar delegates learnt to:

• Set exhibition objectives that can be measured against return on your investment
• Work the exhibition! Qualify and capture your visitors
• Market yourselves in the run up to and during the exhibition
• Measure and analyse post show outcomes

If you missed this seminar, don't worry. Due to popular demand the seminar will be presented once again in the next four weeks. For further details please contact the Aberdeen & Grampian Chamber of Commerce:

• Fiona Fernie on 01224 343917 or by email: fiona.fernie@agcc.co.uk